Apr
2017
Hasbro and ThreeA proudly present the first release in the TG1 Premium Scale Collectible Series: Optimus Prime
TFG1 Optimus Prime Classic Edition is available for Pre-order January 26th at BAMBALAND.COM and 3A Stockists Worldwide !    Hasbro and licensee 3A proudly present the first release in the epic Transformers Generation One (TFG1) Premium Scale Collectible Series: the heroic...
Mar
2017
Retro Rewind: 5 Iconic Moments from Transformers: The Movie
  The Transformers Movie was a landmark film for many reasons. From the characters to the music, to the fact that it was the first time the Transformers graced the silver screen, it really had it all.  Narrowing down a handful of memorable moments was no easy task, but here is a...
Mar
2017
Spotlight: Nautica
Brilliant, well-read, and just as handy with a blaster as a set of tools, Nautica may not have the social skills some of the other Autobots have, but that doesn’t curb her sparkle.   Quick origin:   Originally from the colony Caminus, Nautica—along with her pals Chromia and...
Feb
2017
Epic Redesigns: Retrofitting Starscream & Blur into “Robots In Disguise”
Tapping into the rich history of Transformers lore, famed G1 Decepticon, Starscream, and heroic Autobot, Blur, are getting a Robots In Disguise overhaul. So what exactly went into detailing these classic characters? We went right to the source for the answers—Hasbro Senior Product Designer on...
Jan
2017
// Transformers
MEET YOUR FINAL FOUR
The smoke has cleared and your voice has been heard! After tallying the votes, it’s time to meet Cybertron’s finest—your final four candidates for the next recipient of the Matrix of Leadership.    It was a grueling battle, but...
Jan
2017
Introducing the latest Autobot, Sqweeks!
Roll out with the breakout star of the blockbuster film TRANSFORMERS: THE LAST KNIGHT! He might be small, but he’s got plenty of heart, and he’s certainly ready to join the fight against Megatron and the Decepticons.    The remote controlled Sqweeks bot features motorized movement,...
Jan
2017
3 Things To Know About The Bumblebee Masterpiece Figure
  The news has broken, and the excitement is spilling out in waves. The Masterpiece Bumblebee figure will soon be available, and we assume you—the fans, collectors, and more—have some questions. As a preemptive strike, here are 3 things to know about this monumental action figure!  ...
Jul
2016
// TRANSFORMERS
Transformers Titans Return Storybook
The Transformers Generations franchise takes fans on a deep dive into the Titans Return universe with an exclusive 4-part comic-book style story that shows key Titans Return characters in action and sets the stage for the epic battle ahead! The Power of the Titan Masters book tells the story of...
Feb
2016
// TRANSFORMERS
TITANS RETURN UNVEILED AS NEW TRANSFORMERS ARTWORK IS REVEALED
PACKAGING ARTWORK SHOWCASES THE FIRST WAVE OF GENERATIONS DELUXE FIGURES The Transformers Generations franchise offers us a sneak peek at the beginning of their “TITANS RETURN” product with these images of upcoming packaging artwork. There’s only so much room on a box or a blister card, so...
Nov
2015
// TRANSFORMERS
SNEAK PEEK: TRANSFORMERS GENERATIONS TITANS RETURN ARTWORK FROM PACKAGING
Contributed by: Mark Weber - 11/20/2015
New artwork from packaging showcases upcoming characters and products for 2016 The TRANSFORMERS team has pulled back the curtain on some of their plans for 2016, and the Hasbro Pulse has gained exclusive access to artwork from packaging for the upcoming Titans Return Leader Class Powermaster...
Oct
2015
// TRANSFORMERS
SNEAK PEEK: 2015 NYCC TEASER – TRANSFORMERS
The Autobots and Decepticons bring their conflict to New York Comic Con and the clear winner in this war is the fans. With many robots set to be revealed, it’s hard to pick a favorite - so the Hasbro Pulse decided to show you several at one time. Who do you see in the shadowy image below?...
Oct
2015
// TRANSFORMERS
“CLASH OF THE TRANSFORMERS” NEW WARRIOR CLASS FIGURES
Contributed by: Mark Weber - 10/01/2015
Your favorite Cybertronian powerhouses square off in this fall’s “Clash of the Transformers” segment, available exclusively at Toys “R” Us. The heroes from Cartoon Network’s “Transformers: Robots In Disguise” animation take center stage as they gear up to fight the greatest Decepticon threat of...
Sep
2015
// Transformers
Transformers SDCC 2015 Highlights
The Transformers’ impact at San Diego Comic-Con was positively DEVASTATING. Find out more about the Combiner Wars and your favorite Robots In Disguise with this all-access video.
Jul
2015
// Transformers
OUT OF THE BOX: CONSTRUCTICONS MERGE INTO DEVASTATOR THIS JULY
Contributed by: John Warden - 07/13/2015
The Combiner Wars heat up with the introduction of the original gestalt robot at San Diego Comic Con. Hasbro’s Designer John Warden gives you the inside scoop on the Titan Class Devastator headed to San Diego Comic Con this July.
Jun
2015
// Transformers
ASKED AND ANSWERED - QUICKSLINGER & BRAKE-NECK
Contributed by: John Warden - 06/04/2015
Brake-Neck and Quickslinger are very cool toys, but they somehow seem a little familiar…     Its true! You are not experiencing Deja-Vu… in fact – Brake Neck and Quickslinger were planned way back in the initial development stages of the Transformers Generations Deluxe...