Feb
2017
THE FORCE IS STRONG WITH THESE RECREATIONS
Last year we asked for you—the fans—to recreate your favorite Star Wars moments using Hasbro figures and vehicles. To say that you delivered would be a huge understatement. This year, to celebrate the 40 th anniversary of Hasbro and Star Wars, we teamed up with influential toy...
Dec
2016
Star Wars Rapid Fire Imperial AT-ACT
How much blue milk can the AT-ACT hold?* *And other fun facts you may not know about the amazing new Star Wars vehicle 1.  The AT-ACT was designed by legendary Star Wars designer Mark Boudreaux, Senior Principal Designer in Hasbro’s Boys Design Group, in conjunction with...
Dec
2016
// Starwars
Star Wars Rogue One introduces K-2SO
Star Wars Rogue One introduces K-2SO This IS the droid you’re looking for… It didn’t take long for Star Wars fans to find a new favorite character from the trailers for Rogue One. K-2SO is a reprogrammed Imperial droid who stands over seven feet tall and arrives without a mouth filter....
Nov
2016
// STAR WARS
Rogue One: A Star Wars Story _introduces the Scarif Stormtrooper
Presenting the newest evolution of the Imperial Stormtrooper Rogue One: A Star Wars Story introduces the Scarif Stormtrooper to all you rebel scum   From the start of the Star Wars saga in Episode IV: A New Hope, fans have known that the arrival of the Imperial Stormtroopers...
Oct
2016
// STAR WARS
Star Wars Rapid Fire Imperial AT-ACT™ Designer Desk Video
Learn more about the new Star Wars Rapid Fire Imperial AT-ACT™ from our Design & Development Director, Steve Evans, and Senior Principal Designer, Mark Boudreaux, in this Designer Desk video.  
Apr
2016
// STAR WARS
#StarWars #HasbroToyPic Fan Figure Photo Series
Hasbro is launching the first #StarWars #HasbroToyPic Fan Figure Photo Series and calling on fans to show off their amazing collections and creativity by recreating scenes from Star Wars: The Force Awakens using Hasbro’s Star Wars figures and vehicles.   (images courtesy...
// STAR WARS
SNEAK PEEK: STAR WARS BLACK SERIES C-3PO!
// STAR WARS
STAR WARS: THE FORCE AWAKENS - MOTION POSTER
STAR WARS: THE FORCE AWAKENS - MOTION POSTER
Nov
2015
// STAR WARS
PLAY-DOH STAR WARS CANHEADS: STARRING IN "HEADGAMES"
PLAY-DOH STAR WARS CANHEADS: STARRING IN "HEADGAMES"
Nov
2015
PLAY-DOH STAR WARS CANHEADS: STARRING IN "LUKE WARM"
PLAY-DOH STAR WARS CANHEADS: STARRING IN "LUKE WARM"
Oct
2015
// STAR WARS
SNEAK PEEK: 2015 NYCC - STAR WARS: THE BLACK SERIES TITANIUM SERIES HELMETS
The Hasbro Pulse is proud to bring you your very first look at something new for 2016! Introducing STAR WARS : The Black Series Titanium Series Helmets . Collect the most iconic character helmets from the classic STAR WARS films as well as from STAR WARS: THE FORCE AWAKENS . Helmets include...
Sep
2015
// STAR WARS
SNEAK PEEK: STAR WARS BLACK SERIES WAVE 2!
Check out the images of the upcoming STAR WARS BLACK SERIES 6” Figures including CAPTAIN PHASMA, POE DAMERON, GUAVIAN ENFORCER, and CONSTABLE ZUVIO!    
Jun
2015
// Star Wars
ARTIST PROFILE: STEPHEN HAYFORD
Contributed by: DDD - 06/04/2015
Stephen Hayford has been creating Star Wars-themed photo dioramas themed around major holidays for a number of years now, and his work with figures has led to bigger installations as far ranging as a replica of Thomas Edison’s botanical laboratory for the Edison & Ford Winter Estates museum...