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Gi Joe



Published by Pulse


No matter what industry, no matter how ethical or evil, the fact remains—every organization has a pecking order. COBRA is no different. With a group that spans the globe, a strong foundation and core of leadership is instrumental to their continued endeavors of worldwide terror and over the top schemes. Here is a brief rundown of those responsible for keeping the proverbial trains of evil running on time.

Cobra Commander is the perfect embodiment of a COBRA leadership. He’s cruel, covert, ruthless, and has just enough bravado to make it all interesting. The Commander is responsible for countless plots and schemes that borderline full blown insanity—dinosaur cloning, an evil rock & roll band, destroying the ozone layer, having a telethon, for examples. Unfortunately, as far as leaders go, he’s not the most competent. His record vs the JOE team is pretty much the worst, and he’s essentially turned COBRA into the terrorist version of the Washington Generals.

When your current leader is a dud, what’s your only option? Comb the tombs of history’s greatest leaders and monsters to clone a new a new leader…of course. Serpentor was literally created to be the perfect COBRA emperor, and bring about a reign of terror that was supposed to span generations. “Supposed to” is the key phrase here. With the DNA of Sun Tzu and Sgt. Slaughter getting lost in the shuffle, Serpentor lacked proper patience, strategy, and humility. As Emperor of COBRA, Serpentor brings a vicious aggression to an already dangerous organization.

Destro isn’t technically a COBRA leader, but his influence and resources are key to the longevity of the terror group. An arms dealer, technology expert, and creator of doomsday devices like the Weather Dominator, Destro is the competent voice of reason that the actual hierarchy of COBRA so desperately needs. He values success over loyalty, and has often gone against his higher ups on numerous occasions. In all fairness, the world is probably a safer place to be with Destro not actually running the show.

We’ve covered the twins in the past, but they’re very much worth mentioning again. The commanders of the Crimson Guard, Tomax and Xamot run the legitimate operations that function as a front for COBRA’s vile schemes. Both are masters of their craft in the business world and on the battlefield.

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Comments (5)

  • Malcolm Guevara

    Malcolm Guevara

    2018-12-23 03:49

    Looking forward to the Hasbro Con now that the G.I.Joe Club is closed..
  • Code name Ambush

    Code name Ambush

    2018-12-19 07:54

    It make no sense what so ever, you can make 1000 new Snake Eyes figures, or 200 Duke figures on the 25th/30th/50th anniversary but mine has to be made by the fan club. GREAT! Oh I'm not good enough for the store shelf but version 939 of Cobra Commander is and let's put version 652 of Storm Shadow right next to him. Ok, all joking aside if Hasbro even reads this. You can make all the transformers you want to and my little ponies but don't forget the TOY that made you Hasbro and saved your company. YES IT WAS THE JOES! This toy line is only dead because you made it dead. Look at this, one of the hottest selling toys right now in the holiday season to prove it. Fortnite action figures, they are flying off the shelves and stores can't keep them instock. Back in the 80's we had cool cartoons to sell us toys, now kids have video games. Make an awesome video game with G.I Joe not a knock off of fortnite but better. Don't tell me we tried that with toy solder war chest, go after the child's heart like you did back in the 80's with positive messages and stand out. Make cartoons and movies, but also pay attention to the media the kids are using like YouTube, and other social platforms. Do whatever it takes but put G.I. Joe back on the shelves in big box stores. Yes you have fans that are old men sitting at home waiting, but thats not what you want you want the kid throwing a fit to get a G.I. Joe on some toy aisle in a big box retailer and to be the hottest toy out there. Marketing is really about standing out, taking chances, and going forward. You also need new characters and maybe not just one enemy. I always wanted to see a robot army lead by robots that drive super fast cars and have every college degree on the planet. Siralexus! Kids would eat that up let them fight Joe and Cobra. Look, you lost the toy lines popularity, that's not the fans fault but we feel it the most. Kids these days still do play with toys and in my opinion every boy should have a sock drawer full of Joe's and one full of Cobras. Just my .02 cents! Knowing is half the battle! YO JOE!
  • Ty Petersen

    Ty Petersen

    2018-10-17 19:53

    I still don't understand why you won't produce G.I. Joe anymore. Heck I'll even buy the IP licence since you're not using it. Whadda say Hasbro? How about you stop teasing fans and let someone who can actually produce something take the reins? Call me.
  • zhaozhou008 zhaozhou008

    zhaozhou008 zhaozhou008

    2018-09-13 05:38

    I need new toys gijoe3 2020 hahaha >.
  • Greg Robertson

    Greg Robertson

    2018-08-14 23:03

    SERPENTOR - never had him as a kid but wish I did, cool as it gets for a bad guy I would say!!