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#HasbroStore comes to Fan Expo 2017!


Published by Pulse


We’re excited to kick off this year’s Fan Expo with our second annual #HasbroStore! #HasbroStore has the convention exclusives you’re looking for - there’s no need to buy them on-line. This one-of-a-kind shopping experience is a great way for you to buy the hot convention exclusives and more!

Love Marvel? Register for your chance to win a Marvel Prize Pack, featuring autographed items!

Visit for more details including rules and regulations.

#HasbroStore Hours
Thursday August 31st: 4-9 PM
Friday September 1: 10 AM - 7 PM
Saturday September 2: 10 AM - 7 PM
Sunday September 3: 10 AM - 5 PM

#HasbroStore Convention Exclusives
(Not all convention exclusives are shown here, please visit #HasbroStore during Fan Expo Canada for available convention exclusives)


Marvel Legends Series SDCC 12-inch Daredevil

Blinded as a child by a radioactive substance, Matt Murdock learned that there was more to seeing than sight. A lawyer by day and Super Hero by night, Murdock adopted the name Daredevil and sought to protect the citizens of Hell’s Kitchen from ever-impending danger.

Imagine joining in on the legendary Marvel action with this towering and awe-inspiring 12-inch Daredevil figure from the Marvel Legends Series. Featuring 30-plus points of articulation, character-inspired accessories, and premium, detailed styling, and original package art by Joe Queseda, this Legends figure is an epic addition to any Super Hero and Super Villain collection.


Marvel Legends Series SDCC Battle for Asgard 5-Pack

Gather ye mortal souls and witness the passing of the mighty Mjolnir to she who now claims the title, “Thor.” Ally ye hearts with the Goddess of Thunder or join the opposition in the ranks of Frost Giants and Rock Trolls; but ye be warned: Odinson lives, ready to fight beside she who owns his old namesake, and determined to prove his worthiness once more.

Imagine the legendary battles between the Nine Realms with this Marvel Legends Series Battle for Asgard 5-pack, including 6-inch Malekith, Marvel’s Bor, Ulik, Marvel’s Odinson, and Thor figures. Featuring multiple points of articulation, character-inspired accessories, and premium, detailed styling, and original package art, this Legends Series Thor Figure 5-pack is an epic addition to any Super Hero and Super Villain collection.


G.I. Joe Missile Command Headquarters

G.I. Joe fans – here it is at last! This is a faithful reproduction of the original Cobra Missile Command Headquarters set from 1983! This is the playset that gave kids a place for Cobra forces to gather and launch their evil plots. Assemble the highly detailed, sturdy graphic board components to build a Cobra HQ that includes a missile base, missile support systems, cruise missile, control panel, elevator, work platform, and seats. Move the elevator up and down to take the figures to different levels. Raise and lower the missile to place it in firing position. The set includes reproductions of the 3 figures that came with the original set – Cobra Commander, Cobra Officer, and Cobra Trooper. File cards for the figure are included, and a file card holder for the cards. The box also replicates the original package’s design, completing the recreation of this iconic Cobra playset.


Hasbro IDW Revolution Convention Exclusive 16-Figure Box Set

When characters from different story worlds come together in a single storyline; they call it a crossover. For this event; they needed something bigger. Much bigger. When characters from this many worlds collide; it’s nothing short of a revolution. Celebrate the beyond epic IDW Revolution crossover event with this beyond epic box set featuring 16 characters from 7 story worlds: Transformers, G.I. Joe, Action Man, Micronauts; M.A.S.K. Mobile Armored Strike Kommand, Visionaries, and ROM The Spaceknight. The set features special edition IDW Revolution comic book-style packaging and comes with 31 accessories.


Transformers: The Last Knight Voyager Class Optimus Prime Convention Edition

Roll out in premium style with this special edition Optimus Prime figure inspired by Transformers: The Last Knight. The Voyager Class figure features movie inspired detailing with a premium glossy automotive-like finish. It includes 1 sword and 1 shield accessory and comes in collectible display-style packaging


Transformers Primitive Optimus Prime

Get stoked for the gnarliest Transformers stunt of the 21st century. Transformers worked with Primitive, the skateboard company founded by legendary skateboarder Paul Rodriguez, to roll out this special edition Primitive Optimus Prime figure. And for the ultimate twist, pack features rail, ramp, and hover board accessories for an alternate skate park mode. Pack includes Leader Class Optimus Prime figure, Titan Master Shreddicus Maximus figure, and 8 accessories. Converts from robot to tractor trailer in 23 steps, from tractor trailer to battle station in 10.




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Comments (7)

  • Roddy Williams

    Roddy Williams

    2017-08-28 10:53

    Any updates on whether there will be a line bypass this year?
  • Cam Kingsburgh

    Cam Kingsburgh

    2017-08-25 02:18

    Will there be a bypass line like last year?
  • George Harney

    George Harney

    2017-08-24 01:05

    Is wolverine from juggernaut wave wolverine going to be there and do I need a ticket to get into the Hasbro area
  • Catherine Thompson

    Catherine Thompson

    2017-08-17 22:51

    I am very excited for the MLP movie. Will there be exclusives and other merch particularly plushies? And I'm really glad you're coming back this year!!!
    • Maria Legales

      Maria Legales

      2017-08-18 22:26

      Catherine ThompsonMe too! Can't wait!!
  • John Backhaus

    John Backhaus

    2017-08-16 15:05

    Hello, I wanted to see if you are going to have any Star Wars Exclusives? I would like to know, as I am traveling a long way, and this is the main reason for me attending. I thank you.
    • Hasbro Pulse

      Hasbro Pulse

      2017-08-17 20:03

      John BackhausHi John! The HasbroStore will be carrying the SDCC Star Wars exclusives while supplies last! Check out the link for more information: