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HASBRO NAMED GLOBAL MASTER TOY LICENSEE FOR SABAN’S POWER RANGERS

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HASBRO NAMED GLOBAL MASTER TOY LICENSEE FOR SABAN’S POWER RANGERS

 

We are excited to announce that today, Hasbro, Inc. and Saban Brands announced that Hasbro has been named the global master toy licensee for Saban’s Power Rangers. Under the terms of the agreement and in collaboration with Saban Brands, Hasbro will design, produce and bring to market a wide variety of toys, games and role play items inspired by the franchise and its entertainment properties.

 

“We are honored to create a world of play experiences for such an iconic action brand,” said Brian Goldner, Chairman and CEO of Hasbro. “Saban’s Power Rangers are universally recognized and their hallmark attributes of teamwork and inclusivity perfectly align with our core values at Hasbro.”

 

“Hasbro leads the way in brand storytelling and creating engaging experiences across its exceptional portfolio of blockbuster and partner brands,” said Haim Saban, founder of Saban Brands and creator of Power Rangers. “Quality, innovation and a focus on designing dynamic products for fans of all ages makes Hasbro a great partner for Power Rangers.”

 

Created by Haim Saban and launched in 1993, Mighty Morphin Power Rangers quickly became a pop culture phenomenon. Today, Power Rangers is one of the longest running kids’ live-action series in television history with nearly 900 episodes produced to date. The TV series, currently in its 25th season with Power Rangers Super Ninja Steel, and feature films, including 2017’s movie with Lionsgate, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. Saban’s Power Rangers currently airs in 150 markets around the world and is translated into numerous languages.

 

The first set of products from Hasbro will be available in spring 2019.

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Comments (3)

  • Devin Rethaford

    Devin Rethaford

    2018-02-27 18:29

    Please make 3.75 inch super articulated figures you can use the generic marvel character mold and just paint them different colors I’d shell out cash to buy those.
  • Vaughn Baskin

    Vaughn Baskin

    2018-02-26 23:50

    I Just it hope that Hasbro and Saban won't mess it up, just like it did with the VR Troopers action figures and vehicles.
  • Ultra Prime

    Ultra Prime

    2018-02-22 13:17

    hmmm....