PACKAGING ARTWORK SHOWCASES THE FIRST WAVE OF GENERATIONS DELUXE FIGURES
The Transformers Generations franchise offers us a sneak peek at the beginning of their “TITANS RETURN” product with these images of upcoming packaging artwork. There’s only so much room on a box or a blister card, so the scintillating character images developed by our artists sometimes gets maneuvered and cropped from the full glory of the original piece. The Hasbro Pulse has secured the full character artwork that will adorn the packaging for this July’s “TITANS RETURN” Deluxe Generations Wave 1.
The original artwork for their packaging was created by Ken Christiansen, a longtime contributor to the Transformers brand. Ken’s dynamic art style is well-known and appreciated by Transformers fans, and he took some time to talk to us about his work on the “TITANS RETURN” images:
HASBRO PULSE: You've been providing phenomenal artwork for Transformers toys over the years - is this the first time you've worked on a Power Master toy? How different is it to draw a Transformer with a removable head?
KEN CHRISTIANSEN: Thanks very much. I was really thinking about it, and up until working on Titans Retun, it's possible I hadn't drawn a Power Master since I was a little kid, and the original toys were on shelves, back in the 1980s! Drawing a removable head isn't much of a stretch when I'm working on Transformers - it's just another part that is in a different place during a transformation. Though the real magic of the removable head is that it's going to be yet another level of transformation, into a new character!
HASBRO PULSE: Your personal art style is a fantastic match for the aspirational nature of a franchise rooted in metal parts and straight edges - what artists have influenced your style and development?
KEN CHRISTIANSEN: My personal art influences as I was growing up were Drew Struzan, Frank Frazetta, and more to the point of the question, famed industrial and futurist designer Syd Mead. But the direct influence on my Transformers work to this day, is the original box back art on the first line of Transformers, the incredible battle scene that gave life and energy to the very idea of the Transformers. And now that I get to opportunity to contribute to the packaging art, I hope I can inspire the next generation of kids.
HASBRO PULSE: The first wave of Titans Return figures features four fan favorite characters in Blurr, Skullcruncher, Hardhead and Scourge. Do you have a favorite among these "first four?"
KEN CHISTIANSEN: I'm excited about all of them, but for me Skullcruncher is a real standout. I think the design team did an amazing job, and I can't wait to get my hands on him!
These four Transformers will have their toy versions unveiled at New York Toy Fair, and are expected to be available in stores this August.